Cc41 Utility Clothing: The Label That Transformed British Fashion

by Mike Brown

The Utility symbol, CC41, is one of the most iconic symbols in the history of clothing in Britain; instantly recognizable to anyone who lived in Britain through the Second World War or the immediate post-war years.

Clothes rationing began in June 1941 in an effort to cut down the nation's consumption of scarce resources; the Utility scheme was started 3 months later as a method of providing cheap, but well-made clothes for the less-well-off...

• Format: Hardcover
• Language: English
• ISBN: 1781220050
• ISBN13: 9781781220054
• Release Date: November 2014
• Publisher: Sabrestorm Publishing
• Length: 128 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.6" x 6.2" x 9.3"