CBI Series in Practical Strategy, Business Unit Strategy

By Eli Segev

The author looks at strategy from its roots and defines strategy in terms of nine different characterizations which he analyzes in detail. Each chapter focuses on a characterization which involves 53 different strategies, each taking into account variables such as location, premises, facilities, technology, employees, product lines, target markets, supply and distribution. The book goes on to discuss how organizational inertia and momentum create a business pattern of investments and activities which may be identified, analyzed and modified.

• Format: Hardcover
• Language: English
• ISBN: 0471971642
• ISBN13: 9780471971641
• Release Date: October 1997
• Publisher: Wiley
• Length: 238 Pages
• Weight: 1.17 lbs.
• Dimensions: 9.3" x 0.9" x 6.2"