Cases in Strategic Marketing

by Lew G. Brown and David Rosenthal

This casebook offers a collection of 39 real cases that are pedagogically sound, appealing to students, stimulating to teach, and on target with respect to the leading problems and issues in strategic... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0130863599
• ISBN13: 9780130863591
• Release Date: March 2000
• Publisher: Prentice Hall
• Length: 572 Pages
• Weight: 2.86 lbs.
• Dimensions: 1.2" x 8.2" x 10.3"

Customer Reviews

Excellent book for Business Students with Marketing Major

This is one of the best case books I have come across in Marketing. It is detailed and pertains to real time marketing problems. The cases are very well written and gives a thorough practice on real time marketing strategy issues and resolution.As a business graduate from one of the top business school in the nation, I recommend this to everyone who wants to pursue a Master's or PhD in Marketing. Great case book!