Cases and Materials on Trademark Law, 2d (American Casebook Series)

By Glynn Lunney

Offering a highly accessible account of trademark and unfair competition law, this text contains the key cases that define the scope and limits of trademark law, set against a comprehensive historical background. The theme of the book is that trademark law should enhance consumer welfare. The book provides:Extensive notes and questions following the major cases and also at the end of each chapter.The most up-to-date material on every aspect of trademark law, including a chapter covering trademarks on the Internet.Detailed treatment of both the theory and the reality of trademark law and practice, including a study of the most common survey formats on genericness, secondary meaning, likelihood of confusion, and likelihood of dilution.

• Format: Hardcover
• Language: English
• ISBN: 0314290001
• ISBN13: 9780314290007
• Release Date: November 2015
• Publisher: West Academic Publishing
• Length: 945 Pages
• Weight: 4.07 lbs.
• Dimensions: 9.6" x 7.5" x 1.6"