In a world where fiction usually outsells truth, perhaps no industry exploits this more than the fitness industry. In his first book, author Dennis Rogers shares his misadventures from an adolescent obsession with exercise to a career in the fitness business. He provides an honest look at how he navigates various roles in the often shady and sometimes absurd fitness world. Over time, he realizes that the programs promoted by gyms and fitness centers often do more harm than good. Like a canary in a coal mine, he speaks out against the 'more exercise is better' mentality used to sell memberships, making it his mission to show people a better way. He finds himself on a collision course with both the industry and himself. Entertaining, informative, and thought-provoking.
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