Canadian Sport Marketing

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Canadian Sport Marketing

By Benoit Séguin, Gashaw Abeza, Norm O'Reilly

Edition Description

The rapid professionalization of marketing in the sport industry has helped vault the business of sport into the upper echelons of the economy. Innovative, effective, timely, and culturally sensitive marketing allows sport managers to vie for consumer attention in an ever-expanding...

Edition Details

Format:Paperback

Language:English

ISBN:1718200943

Format: Paperback

Condition:

114.84

Quantity:

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Canadian Sport Marketing

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