Buzz: How to Create It and Win with It

by Christy Heady and Edward I. Koch

In the late 1970s, Mayor Ed Koch transformed himself from an unknown political underdog with little money and even fewer family connections into one of America's most illustrious mayors. In just 12... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814474624
• ISBN13: 9780814474624
• Release Date: January 2007
• Publisher: AMACOM/American Management Association
• Length: 164 Pages
• Weight: 0.91 lbs.
• Dimensions: 0.8" x 6.4" x 9.3"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher

Customer Reviews

Packed with tested insights recommended for both political and business collections.

In the late 1970s Mayor Edward Koch changed himself from an unknown political underdog with little money or family connections to one of the nation's most famous mayors, serving for three terms and helping the struggling New York City from some of its most significant problems. BUZZ reveals the secrets of his leadership success and tells how he built a career from virtually nothing - offering plenty of tested tips that allow both politicians and business owners to do the same. From perfecting leadership skills to handling conflicts and publicizing successes, BUZZ: HOW TO CREATE IT AND WIN WITH IT is packed with tested insights recommended for both political and business collections. Diane C. Donovan California Bookwatch

Excellent for those who are Self-Employed

Anyone looking to separate themselves in the market from their competition should read this book. Great insights into the unique FLAIR that everyone needs when trying to start out or brand their identity and their business a little differently.

Will show you how to separate yourself from the crowd

To separate yourself from the crowd, read BUZZ by Edward I. Koch and Christy Heady. Koch was the 105th mayor of New York City and served for three terms . . . though no longer an elected political official, it seems he is as busy as ever--serving as a partner in the law firm of Bryan Cave LLP, the host of a Friday evening radio and a newspaper columnist . . . as such, he consequently manages to generate a lot of press about himself . . .and he shows how you can do the same in this lively, informative book. What I particularly liked about it was that much of the advice he gives can be applied to many different situations . . . for example, with respect to decision-making, he writes: * Decision-making is a melding of both rationality and intuition. In advance of publishing a Commentary, I always send it to four of my friends and ask for their opinion or criticism. Many times they will suggest changes, which I accept and then insert in my own language, or sometimes I reject the suggestions. Advice and criticism from others is very important. When it comes to dealing with the press, he suggests the following: * If a reporter calls you, ask him or her for a description of the story and the deadline first before answering their questions. This way, if you need time to research something, you can do so and tell them you'll get back to them as soon as possible. Also, ask them to read your quotes back to you to ensure accuracy. I began the practice, followed by many today, to tape the interview-in effect, two dueling tape recorders. Lastly, I appreciated that while he said it "is important to tell the truth," he was honest enough to point out that there are two situations where you can lie and have no regrets: * One is when someone is dying of cancer. To comfort them I believe it is okay to say, "No, you don't have cancer, you only have jaundice, and you are getting well." That is what we told my mother, but I think she really knew. The second situation . . . is when you fire someone. It is okay to say that he or she resigned to do other things, so as to not injure their career, unless they are being fired fro criminality. Reading BUZZ won't necessarily enable you to remain in the public eye as Koch has done for the past five decades . . . yet it will give you valuable insights into crafting your image, attracting media attention, and perfecting your skills as a public speaker.

You've got to get BUZZed!

This is a great book! Understanding how to market and create Buzz for yourself is a skill that we all could use, no matter what our profession. This book is exceptionally written, a must read!