Buying Reality: Political Ads, Money, and Local Television News

by Danilo Yanich

Book Overview

From a certain perspective, the biggest political story of 2016 was how the candidate who bought three-quarters of the political ads lost to the one whose every provocative tweet set the agenda for the day's news coverage. With the arrival of Bot Farms, microtargeted Facebook ads, and Cambridge Analytica, isn't the age of political ads on local TV coming to a close?

You might think. But you'd be wrong to the tune of $4.4 billion just in...

• Format: Hardcover
• Language: English
• ISBN: 0823288951
• ISBN13: 9780823288953
• Release Date: April 2020
• Publisher: Fordham University Press
• Length: 256 Pages
• Weight: 1.19 lbs.
• Dimensions: 0.8" x 6.0" x 9.0"