Business World 2

by Lawrence J. Gitman

Revised and updated, this book is a thorough introduction to the basic business functions of management, marketing and finance, as well as related topics such as information management, the legal environment and international concerns. It provides a solid foundation for further study and includes practical career planning information, emphasizing small business. Seventeen supplements complement the text for effective use in the classroom, all are...

• Format: Hardcover
• Language: English
• ISBN: 0471805963
• ISBN13: 9780471805960
• Release Date: January 1987
• Publisher: John Wiley & Sons
• Length: 804 Pages