Business War Games: How Large, Small, and New Companies Can Vastly Improve Their Strategies and Outmaneuver the Competition

by Benjamin Gilad

Book Overview

In a global, complex, and competitive world, developing a plan without testing it against market reaction is like walking blind into a minefield. War gaming is a metal detector for a company. Yet war... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1601630301
• ISBN13: 9781601630308
• Release Date: January 2008
• Publisher: Career Press
• Length: 223 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.4" x 8.5"