Business to Business Marketing

by Victor L. Hunter

An implemenation guide for business marketers. This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0844232300
• ISBN13: 9780844232300
• Release Date: July 1997
• Publisher: McGraw-Hill
• Length: 326 Pages
• Weight: 1.35 lbs.
• Dimensions: 1.3" x 6.2" x 9.4"

Customer Reviews

Good resource guide for Industrial Marketeers

This book is worth adding to your library - while Hunter et al. do not bring a lot of new insights, they do a superior job of integrating concepts with tactics - I like their use of graphics and charts - this book was an easy read - and my copy was dog eared all over the place - a must have for todays Industrial marketing professionals.

Don't be fooled by the cliche title--This is a good book

I'm not sure I buy into all of this "community" language that seems to have cropped up with the growth of the internet, but I like this book.  What I like is Hunter's very specific treatment of issues like customer retention, account growth, and portfolio management.  Contains tables, worksheets, and case studies.