BUSINESS TO BUSINESS MARKETINGANALYSIS & PRAC DYNAMIC ENV

By Rob Vitale

Designed to prepare upper-level undergraduate and graduate business students for work in the exciting field of marketing, this text focuses on the basic principles of business marketing. Enlivened by... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0324072961
• ISBN13: 9780324072969
• Release Date: November 2001
• Publisher: Cengage Learning
• Length: 534 Pages
• Weight: 2.65 lbs.
• Dimensions: 9.9" x 1.1" x 7.7"