Business Strategy in a Semiglobal Economy

By Panos Mourdoukoutas

Book Overview

This groundbreaking text provides both theory and strategy for operating in a semiglobal economy in which international businesses must compete in highly globalized and highly localized markets at the same time. Unlike the traditional transnational and matrix corporate models, a semiglobal corporation organizes its operations according to the global/local content of its value propositions rather than according to geographical regions, products, or contribution to the parent company's performance. As an example of a semiglobal corporation, the Honda Motor Company has a global vision when it comes to highly global bundles like car engines, and a local vision when it comes to highly localized car financing and servicing. Designed as a supplementary text for courses in international business, development economics, marketing, and strategic planning, "Business Strategy in a Semiglobal Economy" raises important challenges to the conventional models of business organization and the competitive strategies that proceed from them.

• Format: Paperback
• Language: English
• ISBN: 0765613425
• ISBN13: 9780765613424
• Release Date: January 2010
• Publisher: Routledge
• Length: 232 Pages
• Weight: 0.73 lbs.
• Dimensions: 0.6" x 6.0" x 9.0"