Business Networking: Shaping Collaboration Between Enterprises

by Hubert Österle, Elgar Fleisch, Rainer Alt

Book Overview

This book proposes a process-oriented model for business networking and the concept of networkability to develop realistic strategies for managing enterprises relationships in the Internet economy. It... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 3540413510
• ISBN13: 9783540413516
• Release Date: December 2000
• Publisher: Springer
• Length: 403 Pages
• Weight: 1.70 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"

Customer Reviews

Good Balance for Business Managers and Academics/Students

Osterle, Fleisch, and Alt's have crafted a comprehensive study about how enterprises can achieve "networkability" in their book, "Business Networking". The concept of "networkability" or the ability to establish efficient business relationships among internal and external resources is explored in four parts through the use of case studies and primary research culled from experiences in "Competence Centers". The highlight of the book for business managers is the section on Key Success Factors for Business Networking Systems - a section that builds upon the first three parts of the book and ties all the key lessons together. Moreover, it is here that the authors conclude that Business Networking relies on sophisticated IT and explains how a critical mass of partners facilitates networkability. Research data contained in the book is appropriately documented and there are plenty of schematics and tables to help solidify key points throughout the text. The book certainly succeeds as an academic text (and it may become required reading in some business school classes), but for more general audiences of business managers, the book plods along in certain sections explaining nuts and bolts - laying the groundwork - necessary to comprehend the key success factors.