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BUILDING STRONG BRANDS
Edition Details
Format:Paperback
Language:English
ISBN:B008YE9HLW
Format: Paperback
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Building Strong Brands
Edition Details
Format:Paperback
Language:English
ISBN:1849830401
Format: Paperback
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Building Strong Brands
Edition Description
In this compelling work, Aaker uses real brand-building cases from Saturn, General Electric, Kodak, Healthy Choice, McDonald's, and others to demonstrate how strong brands have been created and managed. As industries turn increasingly hostile, it is clear that strong...
Edition Details
Format:Hardcover
Language:English
ISBN:002900151X
Format: Hardcover
Condition:
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Construir marcas poderosas [Spanish]
Edition Details
Format:Paperback
Language:Spanish
ISBN:8480886730
Format: Paperback
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Building Strong Brands
Edition Details
Format:Paperback
Language:English
ISBN:0743232135
Format: Paperback
Condition:
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11.19
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