Building Consumer-Brand Relationship in Luxury Brand Management

By Paula Cristina Lopes Rodrigues

Book Overview

Luxury is no longer a privilege of the high-net-worth individuals. It is now accessible to all. This has become possible because the essence of luxury has changed: from something based upon... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 179985244X
• ISBN13: 9781799852445
• Release Date: October 2020
• Publisher: Business Science Reference
• Length: 352 Pages
• Weight: 1.80 lbs.
• Dimensions: 0.7" x 8.5" x 11.0"