Now the world's most famous marketer, Sergio Zyman, has teamed up with Scott Miller to present a brilliant and irascible take on e-marketing as it really is and how it's supposed to be. This description may be from another edition of this product.
Brandwith is a cute name for Internet marketing, and the author's lay out the case for pushing sales pretty well. But speaking from a small business/entrepreneurial viewpoint, I found not very much practical information that I could put to good use. If you want a better alternative, try "The Anatomy of Buzz" by Emanuel Rosen. Some very practical stuff that the upstart e-marketer can really use.
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