Building Brand Value the Playboy Way

by Susan Gunelius

Book Overview

Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.

• Format: Paperback
• Language: English
• ISBN: 1349367559
• ISBN13: 9781349367559
• Release Date: September 2009
• Publisher: Palgrave MacMillan
• Length: 188 Pages
• Weight: 0.47 lbs.
• Dimensions: 0.5" x 5.0" x 8.0"