Build Your Own Life Brand!: A Powerful Strategy to Maximize Your Potential and Enhance Your Value for Ultimate Achievement

By Stedman Graham

Book Overview

Let bestselling author Stedman Graham show you how building your own "Life Brand" will result in a more successful and fulfilling life.
From traditional corporations to the Internet, from top executives to people striving every day in their communities, "branding" has become one of the most significant marketing practices in pop culture today. We all rely on our favorite brand-name products to provide us with a certain level of quality. Now Stedman Graham shows readers how applying branding strategies to their own lives can help them attain their greatest potential and value.
We all have talents, knowldge, and other gifts to share -- not just at work but with loved ones and everyone we meet. Putting these traits to work for you as part of your Life Brand will enable you to reach your highest goals and enrich the world around you. With entertaining and pointed insights on personal branding styles and step-by-step instructions for developing a brand of your own, Build Your Own Life Brand will show you how to: Discover and develop your individual brand assets, like your talents, knowldege, and personal characteristics Build and expand upon those strengths Identify "target markets" for key areas of your life -- your work your relationships, and your community Create more value in those markets as well as your own life.

• Format: Paperback
• Language: English
• ISBN: 0684856980
• ISBN13: 9780684856988
• Release Date: May 2002
• Publisher: Free Press
• Length: 256 Pages
• Weight: 0.55 lbs.
• Dimensions: 0.7" x 5.5" x 8.5"

Customer Reviews

"A vital part of ones ongoing journey of success"

Stedman Graham does an excellent job writing on a virtually un-noticed aspect of being successful. This book is very reader friendly, and informative. Our life brands should be just as important to us as Coca-Cola is to its makers. It really boils down to standing for what we believe in, and getting ourselves known by as many people as we can. Mr. Graham focuses on public speaking, service work, advertising, etc.. My only qualms about this great book is the authors redundant use of anecdotes. If he would have used less examples and more of his great teaching abilities, I would have surely given this book five stars.

Phenomenal work!

Stedman, you've done it again! As the editor of Empowermag.com, I must read so many books on personal/professional development that my eyes get crossed. However, when I got Build Your Own Lifebrand, I could not put the book down because it was so compelling! What a concept, mission and movement. Kudos to your achievements in life and the impact your're making in the lives of many.I'm glad to have shared history with such a brilliant history maker as yourself. Keep up the great work!Sincerely Philippe Matthews President/CEO Empowermag.com