Build Better Products: A Modern Approach to Building Successful User-Centered Products

by Laura Klein and Kate Rutter

Book Overview

It's easier than ever to build a new product. But developing a great product that people actually want to buy and use is another story. Build Better Products is a hands-on, step-by-step guide that helps teams incorporate strategy, empathy, design, and analytics into their development process. You'll learn to develop products and features that improve your business's bottom line while dramatically improving customer experience.

• Format: Paperback
• Language: English
• ISBN: 1933820586
• ISBN13: 9781933820583
• Release Date: November 2016
• Publisher: Rosenfeld Media
• Length: 368 Pages
• Weight: 0.05 lbs.
• Dimensions: 0.8" x 5.9" x 8.9"