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Business & Investing Books > Marketing & Sales Books > Brands (Routledge Introductions to Media and Communications)
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Brands (Routledge Introductions to Media and Co... 0415279984 Book Cover

Brands (Routledge Introductions to Media and Co...

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Language:English
ISBN:0415279984
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Brands 0415279976 Book Cover

Brands

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Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture. He introduces:

the origins of brands naming and brand image how semiotic...

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Format:Hardcover
Language:English
ISBN:0415279976
Format: Hardcover
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