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Business & Investing Books > Marketing & Sales Books
Hardcover Brands Book
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ISBN: 0415279976

ISBN13: 9780415279970

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Format: Hardcover

Condition: New

$200.00
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Book Overview

Marcel Danesi's outstanding introduction provides a clear guide to brands and brand identity, outlining their historical origins and their increasing centrality in contemporary consumer culture.

Related Subjects

Business Business & Investing Communication & Media Studies Economics Language Arts Reference Social Science Social Sciences

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