Brands and Branding

By Various

Book Overview

This is the definitive book about brands and branding, written by some of the leading experts in the field. Brands today are key engines of economic strength. Far from being a superficial or cosmetic... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 186197664X
• ISBN13: 9781861976642
• Release Date: January 2003
• Publisher: Economist Books
• Weight: 1.10 lbs.
• Dimensions: 8.7" x 1.1" x 5.7"