BRANDMAPS: The Competitive Marketing Strategy Game (4th Edition)

By Randall G. Chapman

Brandmaps is a marketing simulation game for MS DOS personal computers that reflects a realistic approach to the complexities, uncertainties, and challenges inherent in the marketing decision-making... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 0135974518
• ISBN13: 9780135974513
• Release Date: August 1996
• Publisher: Prentice Hall
• Length: 196 Pages
• Weight: 1.35 lbs.
• Dimensions: 11.3" x 0.8" x 8.5"

Customer Reviews

Brandmaps helps managers develop critical skills

Through Brandmaps, Randy Chapman has bolstered his reputation as the preeminnent authority on DOS-Based Marketing Simulations. Only the most skilled marketing manager can negotiate the complexities of Brandmaps without Chapman's expert advice.