Branding Basics for Small Business

by Maria Ross

Book Overview

In Branding Basics for Small Business, marketing expert Maria Ross shares real-life examples and expert interviews to show how organizations of any size can create a winning brand. Small businesses, start-ups, and non-profits enviously watch "the big guys" create tribes of loyal followers. How do they do it? What can time and resource-strapped organizations learn from them? The secret is starting with a strong Brand Strategy, which goes far beyond...

• Format: Paperback
• Language: English
• ISBN: 1935254871
• ISBN13: 9781935254874
• Release Date: March 2014
• Publisher: Norlightspress.com
• Length: 210 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 5.5" x 8.5"