Branding and Designing Disability: Reconceptualising Disability Studies

By Stephen Gilson and Elizabeth DePoy

Book Overview

Design and branding have immense power to create, label and affix value. This innovative book argues that disability as a category is created by the way it is designed; the disabled are branded as in need of specialized, segregated services, products, policies and even rights. They can, therefore, be rebranded.

• Format: Hardcover
• Language: English
• ISBN: 0415635381
• ISBN13: 9780415635387
• Release Date: June 2014
• Publisher: Routledge
• Length: 302 Pages
• Weight: 1.23 lbs.
• Dimensions: 0.9" x 6.1" x 9.2"