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Paperback Branding: A Very Short Introduction Book

ISBN: 0198749910

ISBN13: 9780198749912

Branding: A Very Short Introduction

(Part of the Oxford's Very Short Introductions series Series)

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Format: Paperback

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Book Overview

Branding is possibly the most powerful commercial and cultural force on the planet. Iconic names such as Coca-Cola, Nike, Manchester United, Harry Potter, and Google are known and recognized by millions of people worldwide. As the market economy spreads across the world, brands are becoming ever more prevalent. The Apple brand has been valued at $98 billion - more than the GDP of Slovakia. Every day, we're exposed to more than 3500 brand messages...

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