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Paperback Brand Thinking and Other Noble Pursuits Book

ISBN: 162153247X

ISBN13: 9781621532477

Brand Thinking and Other Noble Pursuits

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Format: Paperback

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Book Overview

The notion of the brand, like any concept that dominates markets and public consciousness, is a challenge to define. Is it a simple differentiator of the cereals in our cupboards, a manipulative brainwashing tool forced on us by corporations, or a creative triumph as capable as any art form of stimulating our emotions and intellect? For those of us who grapple with these questions on a daily basis, Brand Thinking and Other Noble Pursuits elevates...

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