Brand Revolution: Rethinking Brand Identity

By Marie-Claude Sicard

Book Overview

Brand Revolution offers a radical new approach to brand management. With big brand case studies including L'Oreal and Jaguar, the author draws on her extensive experience as a marketing consultant to put together this highly engaging and practical book for developing, improving and controlling the identity of your brand.

• Format: Paperback
• Language: English
• ISBN: 134943731X
• ISBN13: 9781349437313
• Release Date: November 2012
• Publisher: Palgrave MacMillan
• Length: 171 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"