Brand Rejuvenation: How to Protect, Stregthen & Add Value to Your Brand to Prevent It from Ageing

by Jean-Marc Lehu

Book Overview

At some point in their lives, all brands begin to look old - either over-taken by younger brands more in tune with the zeitgeist of the day or just tired out by their unchanging image over time.... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0749445661
• ISBN13: 9780749445669
• Release Date: May 2006
• Publisher: Kogan Page
• Length: 252 Pages
• Weight: 1.40 lbs.
• Dimensions: 1.0" x 6.4" x 9.2"