Brand New.: The Shape of Brands to Come.

By Wally Olins

Book Overview

Wally Olins's fascinating book looks at every aspect of the world of branding. With his customary flair and no-nonsense prose, he analyzes the problems facing today's organizations, criticizes corporate missteps, praises those companies who seem to be building and sustaining brands efficiently in our brave new world, and predicts the future of branding. No one interested in marketing, business, or contemporary culture will want to be without this book.

• Format: Paperback
• Language: English
• ISBN: 050029139X
• ISBN13: 9780500291399
• Release Date: April 2014
• Publisher: Thames & Hudson
• Length: 200 Pages
• Weight: 1.45 lbs.
• Dimensions: 0.8" x 7.2" x 9.2"