Brand Manager's Guide to Sports Media Advertising

By Dan Kost

Book Overview

The Playbook for Building Powerful Sports Campaigns.

Live sports remain the only media where millions watch together in real time, making it the most powerful stage for brands. Yet most managers treat sports media like any other buy, missing its unique impact.

In this book, Dan Kost, the CEO of Sports Media Inc. and a veteran of four decades, reframes sports media as a strategic platform, not just an expense. He provides practical frameworks for leveraging broadcast, streaming, in-venue advertising, athlete partnerships, and NIL opportunities to drive real brand equity.

Learn how to evaluate inventory, build integrated campaigns, and create lasting impact across the sports ecosystem. If you advertise to sports fans, this is your playbook for doing it right.

• Format: Paperback
• Language: English
• ISBN: 0916539741
• ISBN13: 9780916539740
• Release Date: June 2026
• Publisher: Sports Media Inc.
• Length: 538 Pages
• Weight: 1.57 lbs.
• Dimensions: 1.1" x 6.0" x 9.0"