Brand Management: An Introduction Through Storytelling

By Emmanuel Mogaji

1 Introduction to Brand Management

2 Ethical Branding

3 Brand Philosophy

4 Brand Positioning

5 Brand Identity

6 Brand Integration

7 Brand in the Digital Era

8 Brand Equity

9 Brand Extension

10 Brand Mergers and Acquisitions

11 Brand Architecture

12 Contemporary Issues in Brand Management

• Format: Paperback
• Language: English
• ISBN: 3030661180
• ISBN13: 9783030661182
• Release Date: April 2021
• Publisher: Palgrave MacMillan
• Length: 266 Pages
• Weight: 1.09 lbs.
• Dimensions: 0.6" x 7.0" x 10.0"