Brand Image: An Application to the Hospitality Industry

By Iliyana Popova

A strong image is one of the key long-term success factors for a brand. After examining the meaning and the function of a brand, this research suggests how to improve its image. In particular, the... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 3844328718
• ISBN13: 9783844328714
• Release Date: May 2011
• Publisher: Lap Lambert Academic Publishing GmbH & Company KG
• Length: 60 Pages
• Weight: 0.23 lbs.
• Dimensions: 0.1" x 6.0" x 9.0"