Brand Busters: 7 Common Mistakes Marketers Make: Lessons from the World of Technical and Scientific Products

By Chris Wirthwein

No matter how good a marketer you are, it is easy to slide into behaviors that ultimately make your marketing less effective. Chris Wirthwein has identified the seven most common mistakes made by... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0980174503
• ISBN13: 9780980174502
• Release Date: February 2008
• Publisher: Paramount Market Publishing, Incorporated
• Length: 152 Pages
• Age Range: 18 years and up