Brand Builder Workbook - 2nd Edition (2)

By Pam Mickelson

Entrepreneurs and brand-builders--they provide one of the most critical ingredients for the American economy--growth. The book is an outstanding tool for helping you develop the critical skills needed to deliver that growth--by building businesses and building brands. At the core of the Brand Builder Workbook is the simple yet powerful Brand Building Matrix: Business Goals, Target, Message, and Message Windows. The author presents step-by-step guidance for building a powerful marketing communications platform.

• Format: Paperback
• Language: English
• ISBN: 1887229574
• ISBN13: 9781887229579
• Release Date: January 2027
• Publisher: First Flight Books
• Length: 300 Pages
• Weight: 2.15 lbs.
• Dimensions: 10.0" x 0.9" x 8.0"