Brand Aid: A Quick Reference Guide to Solving Your Branding Problems and Strengthening Your Market Position

By Brad VanAuken

Book Overview

Brand managers, marketers, and executives have long turned to the trusted principles in Brand Aid to troubleshoot their branding problems.A catchy business name and a smart logo may get you a few... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0814434738
• ISBN13: 9780814434734
• Release Date: December 2014
• Publisher: Amacom
• Length: 352 Pages
• Weight: 1.47 lbs.
• Dimensions: 1.3" x 6.4" x 9.2"
• Age Range: 18 years and up
• Grade Range: Postsecondary and higher