Brain Darts: The Advertising Design of Turkel Schwartz & Partners

By Turkel Schwartz & Partners (Firm)

Book Overview

Quick--get their attention before they turn the page! That's the challenge today's advertisers are up against. Ant that's what award-winning advertising agency Turkel Schwartz & Partners has been... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1564965651
• ISBN13: 9781564965653
• Release Date: December 1999
• Publisher: Rockport Pub
• Length: 169 Pages
• Weight: 2.70 lbs.
• Dimensions: 12.5" x 1.0" x 9.8"

Customer Reviews

Still great stuff

I came across this book while searching TURKEL's Web site. It's a nice retrospective of the agency's work over the years for some pretty impressive clients. Granted, there's not a lot of cutting edge guerilla/viral stuff like Crispin does, but this book was published long before anyone knew what that was! Still, you'll find solid design and well thoughtout strategies to inspire you.

Brain Darts: Smart Creative Made Simple

"With Brain Darts, Turkel Schwartz & Partners helps people better understand how simple and magnificent creative thinking and problem solving can be. Bruce Turkel's illustrations make the complex and esoteric very clear. His style and humor make the process of learning a joy. Of course, you can't articulate this stuff so well and make it so real without walking the walk, and Bruce Turkel does that part with long strides and a nice bounce in his step. Highly recommended to anyone who wants to get the most out of this visit to the planet..."

Great concepts

Brain Darts is an excellent overview of a diverse, international collection of work from a great Miami based agency. I dug the cover, and then found the work inside to be refreshingly conceptual, and very well executed. This would be a great book for students, as well as practicing designers and advertising creatives.