Borderless Brands: Adidas, Ray-Ban & De Beers: Icons Without Borders

By Sofia Mercer

Borderless Brands investigates what makes icons like Adidas, Ray-Ban, and De Beers resonate across every culture and continent. From three stripes on football fields to diamonds in wedding rituals, these brands achieved what few can-universal recognition. This book traces their strategies for expansion, adaptation, and cultural storytelling, showing how they transcended geography to become symbols of identity worldwide. It reveals the formula for global resonance: consistency, adaptability, and myth-making that turn products into timeless cultural artifacts.

• Format: Paperback
• Language: English
• ISBN: B0FWC35L1Z
• ISBN13: 9798269920351
• Release Date: October 2025
• Publisher: Independently Published
• Length: 138 Pages
• Weight: 0.43 lbs.
• Dimensions: 0.3" x 6.0" x 9.0"