Blunders in International Business

by David A. Ricks

Book Overview

Blunders in International Business takes a fascinating look at how mistakes are made every day by large and small companies as they try to compete globally. Whether a translation mistake or a... This description may be from another edition of this product.

• Format: Paperback
• Language: English
• ISBN: 1405134925
• ISBN13: 9781405134927
• Release Date: March 2006
• Publisher: Wiley-Blackwell
• Length: 192 Pages
• Weight: 2.00 lbs.
• Dimensions: 0.6" x 5.5" x 8.4"

Customer Reviews

Great book!

I was required to read this book for my International Management class. I thought it would be another boring book, but it was anything but boring. It is actually very interesting. I've read, or seen international blunders on the internet or by email, but this book has a host of blunders that will keep you reading on and on and on. Check it out!

This is a MUST read for all busines students

All business students should read this book. It is absolutely amazing to find out what people have already gone through to bring a business international.Does your CEO have the audacity to believe that he will not make the same mistakes that others made? Is your marketing team prepared for each and every market? This book teaches you to carefully prepare for each and every market and not take ANYTHING for granted. Do your research, or you will be the punchline of an joke or two at some International Marketing conferences somewhere in the future.Dave Ricks lays out everyone else's blunders in such a way that you wonder if they could have really happened. Although it is sad that these mistakes happened, the message is that without preparation people make big mistakes in international business. These major business mistakes could happen to anybody (who does not know to avoid them.)If you are looking for anectdotes for a business class or international business curriculum, you can save yourself the trouble of research and find out what Mr. Ricks has painstakingly already researched. Although there is no way to find out what to avoid in every market... today's business students should buy this book and read it often so they can recognize when they need help avoiding the pitfals in today's increasingly global business world.As a biingual international manager of an import/export firm I see many of these blunders cropping up everyday. Some companies are better prepared to handle them before they become broadcast over teh whole world. Many Mexican companies I have seen do not know their translation takes on a funny twist in English. But if I told them would they believe me?... I hope reading this book will make me realize I need help myself sometimes too.Dave Ricks is a respected faculty member at Thunderbird, one of the world's most innovative International Business Master's Programs.

Learn by laughing

If this is the book I think it is, first published in the 80's, it is the only business book that has ever made me laugh out loud. Over and over again.Don't be put off -- it _is_ a serious business book, and it treats the issues in a systematic fashion. But it is well-written, too, and the examples the author uses to make his points will have you chuckling.