Bluff Your Way in Marketing (Bluffer's Guides)

by Joseph T. Straub, Paul Walton, Graham Harding

No Synopsis Available.

• Format: Paperback
• Language: English
• ISBN: 1902825012
• ISBN13: 9781902825014
• Release Date: January 2000
• Publisher: Oval Books
• Weight: 0.13 lbs.

Customer Reviews

oh how true..

if you are not a seasoned marketing person you wont know what is true and serious and what's jerking your chain. you should have it anyway.

Makes Levitt seem as boring as Levitt. Or more so.

Any marketing person who has not read this book has almost certainly wasted their time and money reading all the others. It's funny, witty, and true. And even if you don't agree, it makes a wonderful gift to your boss, who won't know whether to be grateful or insulted