Big Data Analytics: Digital Marketing and Decision-Making

Bys: Kiran Chaudhary and Mansaf Alam

Book Overview

This book includes various topics related to marketing and business analytics. It is written to help organizations increase their profits by making better decisions. This book is meant for students, practitioners, industry professionals, researchers, and faculty working in the field of commerce, marketing, and big data analytics.

• Format: Paperback
• Language: English
• ISBN: 1032310448
• ISBN13: 9781032310442
• Release Date: October 2024
• Publisher: Auerbach Publications
• Length: 246 Pages
• Weight: 0.82 lbs.
• Dimensions: 0.6" x 6.1" x 9.2"