Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation

by Patrick Barwise and Sean Meehan

Strong customer-focused companies have a clear, relevant promise which they obsessively deliver day-in, day-out. At the same time, they relentlessly drive the market by evolving the offer in the face of market developments and opportunities. Because they meet customer needs better than the competition, again and again, they are able to generate sustainable, profitable, market-leading organic growth. The problem the book addresses is how to achieve...

• Format: Hardcover
• Language: English
• ISBN: 0470976314
• ISBN13: 9780470976319
• Release Date: April 2011
• Publisher: Jossey-Bass
• Length: 184 Pages
• Weight: 0.95 lbs.
• Dimensions: 0.8" x 6.3" x 9.2"