Beyond the Canvas: Metrics-Driven Product Design Strategy

By Anna Przastek

This is the book senior designers wish they had five years ago.
In Beyond the Canvas, Anna Przastek dismantles the myth that great design speaks for itself - and shows how to prove it with metrics that matter.

From defining North-Star KPIs and avoiding vanity traps, to blending qualitative insights with big-data dashboards, this is a playbook for designers who want a seat at the decision-making table. Learn how to translate vision into measurable outcomes, run experiments with statistical confidence, and build scalable measurement systems through DesignOps and DataOps.

Whether you're leading a design team, building your personal influence, or transforming a product's trajectory, this book gives you the frameworks, tools, and real-world tactics to connect creativity with impact - and never have your work undervalued again.

• Format: Paperback
• Language: English
• ISBN: 8397473513
• ISBN13: 9788397473515
• Release Date: August 2025
• Publisher: Uxpresspro
• Length: 176 Pages
• Weight: 0.54 lbs.
• Dimensions: 0.4" x 6.0" x 9.0"