Beyond Price: Differentiate Your Company in Ways That Really Matter

by Robert D. Finfrock and Mary Kay Plantes

Commoditisation is the gravitational force pulling competing products and services down to the same level, until price determines which company wins and loses customers. "Beyond Price" will teach... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 1929774737
• ISBN13: 9781929774739
• Release Date: October 2008
• Publisher: Greenleaf Book Group
• Length: 237 Pages
• Weight: 1.25 lbs.
• Dimensions: 1.2" x 6.2" x 9.0"

Customer Reviews

Differentiate and win the pricing battle

Having a company that is price reliant and schedule driven it was refreshing to read Beyond Price. It provides very clear answers to questions as to why we are chasing the pricing model. When you read the authors step by step analysis of how to move your company from this arena to one that creates a clear need for your customer to do business with you it makes the effort well worth the time. Thanks for writing this book. It needed to be done. Steven High Chairman H J High Construction Co.

wake up call for general managers and product managers

As the general manager of global business unit responsible for managing a portfolio of products, never has a book been more relevant and provided a healthy sense of discomfort. It is much more ambitious than its modest title may suggest. I'm not aware of a book that has ever laid out so clearly the role that GMs, their high-level product managers, and the rest of their leadership teams have a responsibility to fulfill, with a clear process for getting there. I read it with a growing sense of unease over how we delude ourselves into thinking that are acting strategically, when really we are operating at varying levels of the tactical. You can't read this book without pausing to think hard about what business you are really in, and, more important, how you create the culture and processes with your team where that question is systematically, relentlessly examined. This book is one of those rare cold slaps to the face, and for business unit leaders, not to be missed (except, hopefully, by my competitors!).

Lucid & Timely Advice for Competing in the 21st Century

Just in time -- insightful and practical advice for surviving *and* succeeding despite the current economic downturn. This wonderful, clearly written book describes how to re-envision your business strategy to escape being caught in the downward spiral of competing solely over price. Most importantly, the authors have "walked the walk" and provide succinct, practical examples of their approach. They methodically lay out how to identify if your business is trapped in a cycle leading to nowhere and how to rise above "old school" thinking (old school = entirely consumer-driven instead of market-driven; marketing information in companies being individual-owned instead of company-owned). Broadly appealing and highly timely, the perfect antidote to paralysis due to fear of change, especially in businesses that need to evolve.

One Of The Best Books I've Read This Year

In a world where you can't be the best if you're only the same, Beyond Price shows readers how to differentiate and win with a business model versus a pricing model. The book provides a roadmap to doing this along with lots of practical tips and side bars that bring the concepts to life. Scott W. Cooper, Co- Author, The Successful Marketing Plan and Tips & Traps of Marketing Your Business and President, Marketing Engine Group.

At last, a step by step guide to building a unique business!

There are lots of great strategy and execution books out there that provide powerful insights and examples of diferentiation. But, I'm always left with major questions about how to apply the books' ideas. Not only is Beyond Price full of rich insights into strategy and execution, the authors' step-by-step process gives me the guidance I've been looking for.