Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici

By Marco Pichierri, Giovanni Pino, Alessandro M. Peluso

This book examines what happens when consumption - originally based on ethical issues - becomes a sort of religious behaviour which excludes possibly equally-valid alternatives by principle. It happens when consumers are deeply observant of the choices they made that it becomes a sort of faith, a recurrent behaviour which excludes a renewal of critical judgments and usually turns into habit or, even, fanaticism. Five related studies are presented in both consumer and political marketing: from fervid attachment to brands, to induction of compulsive forms of shopping or, even, fanatic behaviours, such as political extremism. On these themes, this volume offers a European point of view and, in particular, an Italian one, proposing new and original lines of research that have never been explored before.

• Format: Paperback
• Language: English
• ISBN: 3034321031
• ISBN13: 9783034321037
• Release Date: March 2016
• Publisher: Peter Lang Group Ag, International Academic P
• Length: 188 Pages
• Weight: 0.60 lbs.
• Dimensions: 0.4" x 5.9" x 9.0"