Most Popular Books
- Non-Fungible Tokens (NFTs): Examining the Impact on Consumers and Marketing Strategies
- Beyond Ethical Consumption: Religious-Like Behaviours and Marketing Habits for Fervid Attachment to Brands, Shopping Limerence, Political Fanatici
- Inside the Green Mind: Drivers, Barriers and Misconceptions in Sustainable Consumption
- Age and the Internet: How Aging Shapes Consumer Responses to Online Communication
