Behind the Wheel at Chrysler: The Iacocca Legacy

By Doron P. Levin

Book Overview

A Detroit Free Press reporter demythologizes Lee Iacocca's leadership of Chrysler, demonstrating how salesmanship and self-promotion invariably trumped innovation and investment. "Everyone who cares... This description may be from another edition of this product.

• Format: Hardcover
• Language: English
• ISBN: 0151117039
• ISBN13: 9780151117031
• Release Date: June 1995
• Publisher: Houghton Mifflin Harcourt Publishing Company
• Length: 354 Pages
• Weight: 1.66 lbs.
• Dimensions: 1.3" x 6.3" x 9.2"