BEHAVIOURAL FINANCE

By K DEEPA ASHOK

Designed as an essential guide for BBA students, the book presents concepts in a simple, systematic, and easy-to-understand manner. With clear explanations, practical examples, and curriculum-oriented content, it enables readers to grasp the subject effectively and develop a deeper understanding of the behavioural aspects of finance and investment decisions.

• Format: Paperback
• Language: English
• ISBN: B0H63B6CMJ
• ISBN13: 9798902695141
• Release Date: June 2026
• Publisher: Notion Press
• Length: 100 Pages
• Weight: 0.37 lbs.
• Dimensions: 9.0" x 0.2" x 6.0"