Behaviour Principles in Everyday Life

By John D. Baldwin and Janice I. Baldwin

Book Overview

This book comprehensively introduces the major psychological principles of behavior: "operant conditioning, Pavlovian conditioning, social learning theory, and cognitive behaviorism." It closely links these basic abstract principles to relevant, concrete examples from everyday life showing readers how each behavior principle operates in easily understood settings, "and" how to apply them in complex natural situations. Chapter topics cover behavior modification; primary and secondary reinforcers and punishers; differential reinforcement and shaping; modeling and observational learning; prompts and fading; rules; schedules; positive and negative control; and thinking, the self, and self-control. For individuals making the transition from adolescence into the various phases of adulthood seeking a better understanding of their life, and ways to make it more positive.

• Format: Paperback
• Language: English
• ISBN: 0130742384
• ISBN13: 9780130742384
• Release Date: January 1986
• Publisher: Prentice Hall
• Length: 315 Pages
• Weight: 1.25 lbs.

Customer Reviews

Excellent pragmatic reference

I've known John and Janice Baldwin for about 2 years now and have always admired their devout interest in 'practical applications' of sociological science to the real world -- and, most importantly, real people. This is the raison d'etre of their well-attended and well-received Human Sexuality courses at UCSB, as well as John's courses on pragmatism and *ethical* captalism. The Baldwins genuinely care about people-- this book helps bring sociology 'to the people' in their excellent tradition. Enjoy!